There is absolutely no reason to fear the negotiation process or feel sleazy about the negotiation process. You're only fearful because you don't know what to expect, so you go to the worst case scenario. But how would you feel if you were prepared for the negotiation? Would if your buyers and sellers were fully prepared for the negotiation process?
The Art of Negotiation course will walk you through what aspects of writing the offer and the negotiating period you need to think about when representing buyers and sellers. I will teach you the same strategies and techniques I use in my thriving real estate business.
You'll learn how to manage the expectations of your client from the very beginning. You'll learn how to help your client craft the best possible offer and how to present that offer to a listing agent. Learn how to create a WIN/WIN environment by understanding the psychology behind negotiating.
Let us help you help your clients have an amazing home buying and home selling experience.
Candy Miles-Crocker is the author of “The Reality of Real Estate – The Essential Guide to Planning, Managing and Growing Your Real Estate Business.” With reality television showing how “easy” being a real estate agent was, Candy wanted to give those thinking about a career in real estate a dose of “reality.” The book also provides a road map to building a thriving real estate business. In 2016, Inman News, a leader in the real estate industry, selected Candy as one of the Top 25 Real Estate Coaches in the United States.
Candy is an active Realtor with an Associate Broker license in the District of Columbia and the Commonwealth of Virginia. She also holds a Salespersons license in the state of Maryland and the state of California. Candy has been affiliated with Long and Foster Real Estate, Inc. for over 20 years. She managed a Washington, DC office for five years and is currently the Training Director for the Chevy Chase, DC office.
After training and coaching real estate agents for Long and Foster, Candy launched her online training company, Real-Life Real Estate Training. She now trains and coaches agents around the world on business planning, prospecting and growing their real estate business. She is a firm believer in managing expectations and her goal is to elevate the perception of real estate agents among the general public through education so every client has an amazing real estate experience. With her understanding of the challenges real estate agents face on a day-to-day basis, Candy is uniquely positioned to teach agents what it takes to be successful.
Candy has a “Coaches Corner” column in the bimonthly Greater Capital Area Association of Realtors magazine. In addition to being the guest on several industry podcasts, Candy has been quoted in Forbes, US News and World Report, Realtor Magazine, and numerous other publications. She has also been a speaker at the Inman News conference in both New York City and San Francisco, attended by more than 3,000 people in the real estate industry.
As a California native, Candy honed her negotiation skills as a Media Buyer at Grey Advertising in Los Angeles. After moving to the east coast, she decided she wanted to be on the other side of the table and began her career in sales at Washington, DC’s number one news radio station, WTOP-AM. After two years she was asked to join Howard University’s, WHUR-FM as their National Sales Manager.
Candy is the Board President for the Free2Rise Educational Foundation dedicated to exposing young ladies to culture experiences, life skills, and educational enrichment. She also serves as the Trustee Pro Tem at Kingdom Fellowship AME Church in Silver Spring, MD. Candy served on the Communications Board of the District of Columbia Association of Realtors for three years and worked with the Association to change tenant laws in Washington, DC.
While Candy loves the work she does, her heart belongs to her family. She and her husband Cyril have been married for 30 years and have three amazing children. They live in the Brookland neighborhood of Washington, DC. Candy is pleased to bring her experience and knowledge to Teachable.
StartPreparing the Seller (4:37)
StartPreparing the Buyer (8:21)
StartUnderstanding Market Conditions (7:38)
StartPresenting the Offer (14:59)
StartBasic Rules of Negotiation (17:06)
StartNegotiation Strategies for Multiple Offers (10:37)
StartLessons Learned (5:25)
StartWorkbook and Templates