I hope you aren't expecting to be a top producer with a strategy of hope and luck. It just doesn't work that way. You need to have a detailed plan for success. As a real estate agent you own and run your own business. That means that the success or failure of your business is in your hands. If you want your business to grow and thrive you'll need to do some marketing...a lot of marketing!
You hear the word “brand” thrown around quite a bit. Major corporations spend millions of dollars each year to ensure consumers never forget their brand. Now it’s time to think about your brand. Not to worry, the Marketing Your Brand course won’t require you to send millions of dollars on marketing your brand, but it will help you discover your brand. And rest assured, you don't have to spend a great deal of money if you don't want to.
When you think brand your first thoughts probably go to creating a logo and perhaps a web site. But your brand is so much more than a logo or a web site. Your brand is your promise to your clients. Your brand tells them what they can expect from you and what differentiates you from the other thousands of real estate agents out there.
The Marketing Your Brand course will show you want you need to do to establish and market your brand. We'll show you different types of marketing tools you can use immediately to engage your friends, family and even strangers. There is no secret to success, it just takes a plan, focus and doing the work. We'll walk you through the process, step-by-step.
With over 30 years of negotiating experience, Candy brings a fresh approach to selling real estate. How? Because unlike other real estate agent trainers, Candy is an active Realtor and Associate Broker, who understands the day-to-day challenges real estate agents face. She has been selling real estate for over 15 years with Long and Foster Realtors, the largest independently held brokerage in the Mid-Atlantic region. Candy managed an office for six years and is the Training Director for two Long and Foster offices. She is tasked with creating training programs for both new and experienced agents. Her systems, techniques and strategies are based on practice, not theory. She created the Real-Life Real Estate Training program to teach agents how to run their business, how to get clients, how to manage the transaction and how to market themselves. Prior to real estate, Candy was the National Sales Manager for WHUR radio in Washington, DC (one of the top 5 radio stations in the market) for 10 years. She has been training real estate agents for close to a decade and has helped hundreds of agents grow their business and achieve the financial success they desired. Named by Inman News as one of their Top 25 Coaches for 2016, Candy is pleased to bring her experience and knowledge to Teachable.