I hope you aren't expecting to be a top producer with a strategy of hope and luck. It just doesn't work that way. You need to have a detailed plan for success. As a real estate agent you own and run your own business. That means that the success or failure of your business is in your hands. If you want your business to grow and thrive you'll need to do some marketing...a lot of marketing!
You hear the word “brand” thrown around quite a bit. Major corporations spend millions of dollars each year to ensure consumers never forget their brand. Now it’s time to think about your brand. Not to worry, the Marketing Your Brand course won’t require you to send millions of dollars on marketing your brand, but it will help you discover your brand. And rest assured, you don't have to spend a great deal of money if you don't want to.
When you think brand your first thoughts probably go to creating a logo and perhaps a web site. But your brand is so much more than a logo or a web site. Your brand is your promise to your clients. Your brand tells them what they can expect from you and what differentiates you from the other thousands of real estate agents out there.
The Marketing Your Brand course will show you want you need to do to establish and market your brand. We'll show you different types of marketing tools you can use immediately to engage your friends, family and even strangers. There is no secret to success, it just takes a plan, focus and doing the work. We'll walk you through the process, step-by-step.
Candy Miles-Crocker is the author of “The Reality of Real Estate – The Essential Guide to Planning, Managing and Growing Your Real Estate Business.” With reality television showing how “easy” being a real estate agent was, Candy wanted to give those thinking about a career in real estate a dose of “reality.” The book also provides a road map to building a thriving real estate business. In 2016, Inman News, a leader in the real estate industry, selected Candy as one of the Top 25 Real Estate Coaches in the United States.
Candy is an active Realtor with an Associate Broker license in the District of Columbia and the Commonwealth of Virginia. She also holds a Salespersons license in the state of Maryland. Candy has been affiliated with Long and Foster Real Estate, Inc. for over 18 years. She managed a Washington, DC office for five years and is currently the Training Director for the Chevy Chase, DC office.
After training and coaching real estate agents for Long and Foster, Candy launched her online training company, Real-Life Real Estate Training. She now trains and coaches agents around the world on business planning, prospecting and growing their real estate business. She is a firm believer in managing expectations and her goal is to elevate the perception of real estate agents among the general public through education so every client has an amazing real estate experience. With her understanding of the challenges real estate agents face on a day-to-day basis, Candy is uniquely positioned to teach agents what it takes to be successful.
Candy has a “Coaches Corner” column in the bimonthly Greater Capital Area Association of Realtors magazine. In addition to being the guest on several industry podcasts, Candy has been quoted in Forbes, US News and World Report, Realtor Magazine, and numerous other publications. She has also been a speaker at the Inman News conference in both New York City and San Francisco, attended by more than 3,000 people in the real estate industry.
As a California native, Candy honed her negotiation skills as a Media Buyer at Grey Advertising in Los Angeles. After moving to the east coast, she decided she wanted to be on the other side of the table and began her career in sales at Washington, DC’s number one news radio station, WTOP-AM. After two years she was asked to join Howard University’s, WHUR-FM as their National Sales Manager.
Candy is the Board President for the Free2Rise Educational Foundation dedicated to exposing young ladies to culture experiences, life skills, and educational enrichment. She also serves as the Trustee Pro Tem at Kingdom Fellowship AME Church in Silver Spring, MD. Candy served on the Communications Board of the District of Columbia Association of Realtors for three years and worked with the Association to change tenant laws in Washington, DC.
While Candy loves the work she does, her heart belongs to her family. She and her husband Cyril have been married for 29 years and have three amazing children. They live in the Brookland neighborhood of Washington, DC. Candy is pleased to bring her experience and knowledge to Teachable.
StartBranding and What Is It? (9:21)
StartYour Marketing Plan (10:55)
StartWho's Your Target Market? (3:59)
StartMarketing Activities - The Personal Touch (14:19)
StartMarketing Activities - Email, Direct Mail and Farming (19:33)
StartMarketing Tools (31:17)
StartLessons Learned (7:52)
StartWorkbook and Templates