What You Say Can Make or Break Your Business
Your words can help or your words can hurt.
Have you ever received an email where you felt angry after reading it? It's not so much that you received bad news, but the way in which it was delivered.
Or how about this...
Have you ever written an email and asked someone else to read it over before you sent it because you didn't want to come across as angry?
So many times, it's not what you say, but how you say it.
Think about how many people are involved in a real estate transaction.
Real estate agents need to be experts in communication based on the sheer number of people we have to interact with throughout the transaction. We really can't afford to make enemies based on how we communicate.
All you have is your reputation, so it's important to protect it.
Effective communication is not as easy as it sounds.
When you talk to someone in person, they are able to see the expressions on your face, as well as seeing your body language. But with so much of our communicating happening over the phone, email and text, it is easy to be misunderstood.
Add to that your busy schedule, rushing from appointment to appointment and texting or emailing in a hurry. You are bound to send a communication you regret.
Choose your words carefully.
When my kids were young, I would always tell them, "choose your words carefully." Once out of your mouth or in print, you can't take them back.
I designed this course to help you choose your words carefully. I will give you specific phrases you can say when speaking with the lender, the title company and other parties involved in the transaction.
I'll go over communicating in person versus over the phone. Voice mails, emails and texts. Yes, I will give you the exact words to use, to get the information you need.
How do I look?
I will even go over how you look. You may not think it matters, but it does. Maybe it shouldn't, but it does. Sorry.
Then there's your body language. What are you saying without saying a word? You need to know.
It's some of the smallest things we do every day that can make a huge difference in our business. You want your clients to have an amazing experience working with you. That almost guarantees a referral source for life. And isn't that what you want?
Candy Miles-Crocker is the author of “The Reality of Real Estate – The Essential Guide to Planning, Managing and Growing Your Real Estate Business.” With reality television showing how “easy” being a real estate agent was, Candy wanted to give those thinking about a career in real estate a dose of “reality.” The book also provides a road map to building a thriving real estate business. In 2016, Inman News, a leader in the real estate industry, selected Candy as one of the Top 25 Real Estate Coaches in the United States.
Candy is an active Realtor with an Associate Broker license in the District of Columbia and the Commonwealth of Virginia. She also holds a Salespersons license in the state of Maryland. Candy has been affiliated with Long and Foster Real Estate, Inc. for over 18 years. She managed a Washington, DC office for five years and is currently the Training Director for the Chevy Chase, DC office.
After training and coaching real estate agents for Long and Foster, Candy launched her online training company, Real-Life Real Estate Training. She now trains and coaches agents around the world on business planning, prospecting and growing their real estate business. She is a firm believer in managing expectations and her goal is to elevate the perception of real estate agents among the general public through education so every client has an amazing real estate experience. With her understanding of the challenges real estate agents face on a day-to-day basis, Candy is uniquely positioned to teach agents what it takes to be successful.
Candy has a “Coaches Corner” column in the bimonthly Greater Capital Area Association of Realtors magazine. In addition to being the guest on several industry podcasts, Candy has been quoted in Forbes, US News and World Report, Realtor Magazine, and numerous other publications. She has also been a speaker at the Inman News conference in both New York City and San Francisco, attended by more than 3,000 people in the real estate industry.
As a California native, Candy honed her negotiation skills as a Media Buyer at Grey Advertising in Los Angeles. After moving to the east coast, she decided she wanted to be on the other side of the table and began her career in sales at Washington, DC’s number one news radio station, WTOP-AM. After two years she was asked to join Howard University’s, WHUR-FM as their National Sales Manager.
Candy is the Board President for the Free2Rise Educational Foundation dedicated to exposing young ladies to culture experiences, life skills, and educational enrichment. She also serves as the Trustee Pro Tem at Kingdom Fellowship AME Church in Silver Spring, MD. Candy served on the Communications Board of the District of Columbia Association of Realtors for three years and worked with the Association to change tenant laws in Washington, DC.
While Candy loves the work she does, her heart belongs to her family. She and her husband Cyril have been married for 29 years and have three amazing children. They live in the Brookland neighborhood of Washington, DC. Candy is pleased to bring her experience and knowledge to Teachable.
StartSection 1 - Introduction (19:42)
StartSection 2 - Communicating with Buyer Clients (11:31)
StartSection 3 - Communicating with Seller Clients (9:46)
StartSection 4 - Telephone Communication (15:50)
StartSection 5 - Email and Text Communication (12:47)
StartSection 6 - Communicating in Person (14:57)
StartSection 7 - Lessons Learned (8:27)
StartEffective Communication Workbook